Do you consider yourself to be effective at work?
Although many of us like to think that we're 100 percent effective, the truth is that most of us have strengths and weaknesses that impact our effectiveness. This is where we can benefit from tweaking at least a few of our skills, so that we can be even more effective.
For instance, perhaps you've always excelled at time management. But how much time do you put into learning new skills, or staying on top of industry trends?
Or, maybe you're adept at managing the many demands you face day-to-day. But, when things get really hectic, your communication skills start to suffer as stress levels begin to rise.
Being truly effective at work can pay off now and throughout our careers. Effective workers get exciting projects, win important clients, and are well respected by their colleagues and bosses. But how can you become more effective, and make sure that you don't miss out on these great opportunities? And what should you focus on?
This is what we'll be exploring in this article. We'll look at the skills you can develop to become more effective at work, and we'll review strategies and resources that you can use to increase your effectiveness.
Step 1: Identify Priorities
If someone asked you what your job was truly about, would you have a good answer?
One of the most crucial steps in becoming fully effective is to know your purpose at work. After all, if you don't know what your job is there to achieve, how can you set appropriate priorities? (If you don't set priorities, you'll be forever buried under a mountain of work, unable to tell the difference between what's important, and what isn't.)
To identify your job's true purpose, perform a job analysis. This will help you uncover your most important objectives, so that you can start prioritizing tasks effectively.
Step 2: Adopt a Good Attitude
Effective workers have a "good attitude." But what does this really mean?
People with a good attitude take the initiative whenever they can. They willingly help a colleague in need, they pick up the slack when someone is off sick, and they make sure that their work is done to the highest standards. "Good enough" is never quite good enough for them!
A good attitude at work will do more than just earn you respect: setting standards for your work and your behavior means that you're taking responsibility for yourself. This admirable trait is hard to find in many organizations. But demonstrating ethical decision-making and integrity could open many doors for you in the future.
So, focus on adopting a good attitude at work, and make decisions that intuitively "ring true." At the very least, you'll sleep easier at night!
Step 3: Build Essential Skills
Chances are that you have a lot of competing demands on your time. One of the best ways of becoming more effective at work is to learn how to manage your time more efficiently. Other key areas include learning how to manage stress, improving your communication skills, and taking action on career development. All of these can have a major impact.
Let's look at each skill in greater detail.
Time Management/Productivity
Probably the most crucial thing that you can do to become more effective at work is to learn how to manage your time. Without this skill, your days will feel like a frantic race, with every project, email, and phone call competing for your attention.
Start by looking at your daily schedule. Do you know how you spend your time every day? If not, the answer might surprise you! Use an Activity Log to analyze how much time you're devoting to your various tasks, like attending meetings, checking email and making phone calls. It can be an eye-opening experience to look at this objectively, especially if you discover that you're spending lots of time on tasks that don't help you meet your objectives.
Once you know how you're using your time, you need to learn how to prioritize activities. If you know which jobs are important, and which can be rescheduled or delegated, you'll be able to focus on the work that brings the most value. To keep track of everything, use an organizing tool like a To-Do List or, better still, an Action Program, to make sure you don't forget vital tasks and commitments.
Being effective at work means you use time to your advantage. Schedule your highest value work for the times of day when you're feeling the most energetic. This increases the likelihood that you'll resist distractions and enter a state of flow when working. Our article, Is This a Morning Task?, helps you identify your peak energy time, so that you can schedule work accordingly; and our Are you a Procrastinator? self-test will help you deal with a serious, effectiveness-killing habit.
Goal setting is another important element in working productively. Once you've done a Job Analysis (see step 1), you should have a clear sense of what your role is all about. Use this information to set short and long-term goals. The advantage of doing this is that your goals act as a roadmap - after all, you'll never get anywhere if you don't know where you're going!
Good organization is also important for working effectively and productively. If you're disorganized, you can waste a huge amount of time just looking for lost items. So learn how to file properly, and find out how to create an effective schedule.
Communication Skills
Think about just how often we communicate every day. We make phone calls, attend meetings, write email, give presentations, talk to customers, and so on: it can seem that we spend all day communicating! This is why good communication skills are essential, especially when your goal is to work more effectively.
Start by developing your active listening skills. This means that you're making a concerted effort to really hear and understand what other people are saying to you.
Don't plan out what you're going to say next while the other person is talking. Instead, just listen to what they're saying. You may be surprised at how much miscommunication can be avoided simply by listening actively.
Next, look at your writing skills. How well do you communicate in writing? Start with your emails. Most of us write dozens of emails every day. But there are many techniques that we can use to write effective emails - ones that actually get read!
For instance, always keep to one main topic when writing an email. Putting several important topics in one message will make it difficult for your colleague to prioritize and sort information. If you do need to bring up several different points, then number them sequentially, or split them into separate messages with relevant subject headings.
Of course, we do a lot more writing than just email. We use Instant Messaging, we write reports, and we create presentations. You'll be more effective in your role if you learn how to communicate better across all these media, and your boss and colleagues are bound to appreciate your skills, since they'll be the main beneficiaries!
Tip:
If you'd like to learn more about how to become a better writer, our Bite-Sized Training session on Written Communications will help.
Stress
A little bit of pressure can be a good thing. But when pressure exceeds your ability to cope, your productivity goes down, and your mood suffers. You can also lose your ability to make solid, rational decisions; and excessive stress can cause health problems, both in the short and long term.
No matter what you do, you're likely to experience stress numerous times throughout your career, perhaps even on a regular basis. This is why learning how to manage stress is a key factor in becoming more effective at work.
Try to get a good night's sleep every night, and do your best to avoid taking work home with you. It's also important to relax when you get home in the evening.
If you're not sure what triggers your stress, keep a stress diary for a week or two. This helps you to identify the events that cause you stress, and understand the degree to which you experience it. When you're feeling calm, you can then analyze these triggers and come up with effective strategies for managing them.
Career Development/Learning
No matter what your field is, it's important that you keep learning and developing your skills. To begin with, carry out a Personal SWOT Analysis to identify the areas that you need to work on.
In addition to the technical skills required to do your job, you also need to focus on soft skills. These include leadership skills, problem solving techniques, emotional intelligence skills, and creative thinking. Anything you can do to enhance these skills will pay off in the workplace.
Also consider if there are any qualifications that you don't have that a reasonable person would consider appropriate for your field. If so, could this be holding you back from advancement or promotion? For instance, would it be useful to have a particular degree or other certification if you want to apply for a management position? Are you lacking any specific skills?
In some roles, keeping up-to-date with developments in your industry helps you stay relevant. This will help you do your job better, especially as you climb the ranks.
Key Points
When we're truly effective at work, we manage our time well, we communicate clearly, and we have a good attitude.
Effective workers are often the most respected and the most productive in their workplaces, and they're often the first to be considered for a promotion. So it's definitely worth the effort to build skills here!
Start by doing a job analysis to discover what your role is really about. Next, learn how to manage your time better, communicate more effectively, and control any stress.
Also, make sure that you devote time towards further learning and career development. You never know how or when these new skills will pay off!
Friday, March 9, 2012
Wednesday, February 15, 2012
Just Lin, Baby! 10 Lessons Jeremy Lin Can Teach Us Before We Go To Work
Lin-sanity has swept up the NBA over the last week. Now it seems like the phenomenon has gone worldwide.
Friday’s 38 point performance by Harvard grad Jeremy Lin for the New York Knicks against the LA Lakers was his greatest performance yet as a starter, since he burst on to the scene and propelled the team to 4 straight wins.
Lin now has over 200,000 followers on Twitter. He’s got over 800,000 on Weibo – including 200,000 new ones in the 24 hour period after beating the Lakers.
But there’s more to this story than basketball. This isn’t just a modern-day, real-life version of the Hoosiers movie. The Jeremy Lin story is incredibly popular because we can all see a little bit of ourselves in this man’s struggles and now successes.
What can all of us learn from this young man — and how can we apply these same lessons to our own lives when we go back to work on Monday morning?
1. Believe in yourself when no one else does. Lin’s only the 4th graduate from Harvard to make it to the NBA. He’s also one of only a handful of Asian-Americans to make it. He was sent by the Knicks to play for their D-League team 3 weeks ago in Erie, PA. He’d already been cut by two other NBA teams before joining the Knicks this year. You’ve got to believe in yourself, even when no one else does.
2. Seize the opportunity when it comes up. Lin got to start for the Knicks because they had to start him. They had too many injuries. Baron Davis was gone. The other point guards were out. Carmelo Anthony was injured. Amare Stoudemire had to leave the team because of a family death. Lin could have squandered the opportunity and we would have never have noticed. But he made the most of it. You never know when opportunities are going to arise in life. Often, they’re when you least expect them. Make the most of them. Don’t fritter them away.
3. Your family will always be there for you, so be there for them. It wasn’t until a few days ago that Lin got his contract guaranteed by the Knicks for the rest of the season. Before that, he could have been cut at any time. He had to sleep on his brother’s couch on the Lower East Side to get by. His family always believed in him and picked him up when he could have gotten down on himself. That made him continue to believe. If you want your family to believe in you like that, you’ve got to be there for them too when they need it.
4. Find the system that works for your style. Lin isn’t Michael Jordan or Kobe Bryant. He’s not a pure scorer. He’s a passer and distributor – who can also score very well. It didn’t work for him in Golden State or Houston – where he was before landing at the Knicks. But Mike D’Antoni’s system at the Knicks has been perfect for him to show off his strengths. You’ve got to do your best to understand what your strengths are and then ensure that you’re in a system (a job or organization or industry) that is a good fit for those strengths. Otherwise, people overlook the talents you bring to the table.
5. Don’t overlook talent that might exist around you today on your team. You probably manage people at your own company today. Are you sure you don’t have a Jeremy Lin living among you now? How do you know that “Mike” couldn’t do amazing things if you gave him a new project to run with? How do you know “Sarah” isn’t the right person to take the open job in London that you’ve been talking over with your colleagues? We put people around us in boxes. He’s from Harvard. He’s Asian-American. Not sure he can play. How many assumptions have you made about talent around you? Don’t be like the General Managers in Golden State and Houston, and let talent slip through your fingers. With all their money, scouts, and testing, they didn’t have a clue what they had in their hands. Do you know what your people (or even yourself) is really capable of? Take off the blinders of assumptions you wear when you look at the world.
6. People will love you for being an original, not trying to be someone else. You’ve got to be you. You can’t be some 2nd rate copy of Michael Jordan. There will never be another Michael Jordan. Just be Jeremy Lin — yourself. Whatever that is. That doesn’t mean you don’t work hard — it just means you find what you’re good at and do it. Fans will love you for being you, just like they love Jeremy Lin. Judy Garland said it best:
Always be a first-rate version of yourself, instead of a second-rate version of somebody else.
7. Stay humble. If you one day are lucky enough to have newspapers want to put you on the cover in order to sell more, don’t let it get to your head. It’s been remarkable watching how humble Lin remains through all this media frenzy. It makes his teammates and fans love him that much more.
8. When you make others around you look good, they will love you forever. I didn’t know how good Tyson Chandler was, until I saw him playing with Jeremy Lin. Lin has set Chandler up many times over the last week for easy dunks because he drew the defense and then passed the ball. That’s partly why the Knicks are playing so well. They are all working harder to share the ball with others. And it’s beautiful to watch. And when the media swarms Lin, he tells them how good his teammates are. Do the same with your peers and reports.
9. Never forget about the importance of luck or fate in life. Some people believe in God, some in destiny, some in luck. Whatever you believe in, be grateful for it.
10. Work your butt off. Lin couldn’t have seized his opportunity if he hadn’t worked like crazy for years perfecting his skills. There are no short cuts to hard work. Success is a by product of that. If you’ve got a Tiger Mom who’s always pushed you to work hard, great. If not, let your conscience be your own Tiger Mom! Get up early, stay up late. Nobody gave Lin any free passes. Why should you get any? You can only control what you control and that means you’ve got to work harder than anyone else you know.
I hope the Lin-sanity continues. And I hope we all can apply these lessons to our own work and family life.
There’s a great line from a New York Times article on Lin and his faith which is worth it for all of us to remember (from Romans 5:3-5):
Friday’s 38 point performance by Harvard grad Jeremy Lin for the New York Knicks against the LA Lakers was his greatest performance yet as a starter, since he burst on to the scene and propelled the team to 4 straight wins.
Lin now has over 200,000 followers on Twitter. He’s got over 800,000 on Weibo – including 200,000 new ones in the 24 hour period after beating the Lakers.
But there’s more to this story than basketball. This isn’t just a modern-day, real-life version of the Hoosiers movie. The Jeremy Lin story is incredibly popular because we can all see a little bit of ourselves in this man’s struggles and now successes.
What can all of us learn from this young man — and how can we apply these same lessons to our own lives when we go back to work on Monday morning?
1. Believe in yourself when no one else does. Lin’s only the 4th graduate from Harvard to make it to the NBA. He’s also one of only a handful of Asian-Americans to make it. He was sent by the Knicks to play for their D-League team 3 weeks ago in Erie, PA. He’d already been cut by two other NBA teams before joining the Knicks this year. You’ve got to believe in yourself, even when no one else does.
2. Seize the opportunity when it comes up. Lin got to start for the Knicks because they had to start him. They had too many injuries. Baron Davis was gone. The other point guards were out. Carmelo Anthony was injured. Amare Stoudemire had to leave the team because of a family death. Lin could have squandered the opportunity and we would have never have noticed. But he made the most of it. You never know when opportunities are going to arise in life. Often, they’re when you least expect them. Make the most of them. Don’t fritter them away.
3. Your family will always be there for you, so be there for them. It wasn’t until a few days ago that Lin got his contract guaranteed by the Knicks for the rest of the season. Before that, he could have been cut at any time. He had to sleep on his brother’s couch on the Lower East Side to get by. His family always believed in him and picked him up when he could have gotten down on himself. That made him continue to believe. If you want your family to believe in you like that, you’ve got to be there for them too when they need it.
4. Find the system that works for your style. Lin isn’t Michael Jordan or Kobe Bryant. He’s not a pure scorer. He’s a passer and distributor – who can also score very well. It didn’t work for him in Golden State or Houston – where he was before landing at the Knicks. But Mike D’Antoni’s system at the Knicks has been perfect for him to show off his strengths. You’ve got to do your best to understand what your strengths are and then ensure that you’re in a system (a job or organization or industry) that is a good fit for those strengths. Otherwise, people overlook the talents you bring to the table.
5. Don’t overlook talent that might exist around you today on your team. You probably manage people at your own company today. Are you sure you don’t have a Jeremy Lin living among you now? How do you know that “Mike” couldn’t do amazing things if you gave him a new project to run with? How do you know “Sarah” isn’t the right person to take the open job in London that you’ve been talking over with your colleagues? We put people around us in boxes. He’s from Harvard. He’s Asian-American. Not sure he can play. How many assumptions have you made about talent around you? Don’t be like the General Managers in Golden State and Houston, and let talent slip through your fingers. With all their money, scouts, and testing, they didn’t have a clue what they had in their hands. Do you know what your people (or even yourself) is really capable of? Take off the blinders of assumptions you wear when you look at the world.
6. People will love you for being an original, not trying to be someone else. You’ve got to be you. You can’t be some 2nd rate copy of Michael Jordan. There will never be another Michael Jordan. Just be Jeremy Lin — yourself. Whatever that is. That doesn’t mean you don’t work hard — it just means you find what you’re good at and do it. Fans will love you for being you, just like they love Jeremy Lin. Judy Garland said it best:
Always be a first-rate version of yourself, instead of a second-rate version of somebody else.
7. Stay humble. If you one day are lucky enough to have newspapers want to put you on the cover in order to sell more, don’t let it get to your head. It’s been remarkable watching how humble Lin remains through all this media frenzy. It makes his teammates and fans love him that much more.
8. When you make others around you look good, they will love you forever. I didn’t know how good Tyson Chandler was, until I saw him playing with Jeremy Lin. Lin has set Chandler up many times over the last week for easy dunks because he drew the defense and then passed the ball. That’s partly why the Knicks are playing so well. They are all working harder to share the ball with others. And it’s beautiful to watch. And when the media swarms Lin, he tells them how good his teammates are. Do the same with your peers and reports.
9. Never forget about the importance of luck or fate in life. Some people believe in God, some in destiny, some in luck. Whatever you believe in, be grateful for it.
10. Work your butt off. Lin couldn’t have seized his opportunity if he hadn’t worked like crazy for years perfecting his skills. There are no short cuts to hard work. Success is a by product of that. If you’ve got a Tiger Mom who’s always pushed you to work hard, great. If not, let your conscience be your own Tiger Mom! Get up early, stay up late. Nobody gave Lin any free passes. Why should you get any? You can only control what you control and that means you’ve got to work harder than anyone else you know.
I hope the Lin-sanity continues. And I hope we all can apply these lessons to our own work and family life.
There’s a great line from a New York Times article on Lin and his faith which is worth it for all of us to remember (from Romans 5:3-5):
Thursday, January 26, 2012
Eight Common Goal Setting Mistakes
"The greater danger for most of us is not that our aim is too high and we miss it, but that it is too low and we hit it."
- Michelangelo Buonarroti, Renaissance artist
John is reflecting on the last goal that he set for himself...
Everything started well – he was making progress, he felt great about what he was doing, and he was excited about future possibilities.
But then things unraveled. The goal took longer to complete than he thought it would, and he became discouraged. And, because he didn't stop to look at what he had achieved, he lost his drive and focus. Before he knew it, the goal – and the opportunities it would have brought – were forgotten.
Sound familiar?
In this article, we'll look at some common mistakes that people make when they set goals. Learn how to recognize these mistakes, so that you can avoid making them yourself!
Mistake 1: Setting Unrealistic Goals
When you're exploring possible goals, you need to unleash your imagination and ambition, put your reservations aside, and dream big dreams. However, once you've decided on a goal, make sure that it is realistic, and that you can actually achieve it in the time frame that you have set for yourself.
For instance, if your goal is to run a marathon, it's wildly unrealistic to sign up for one next month, unless you've already done several months of training. Or, if your goal is to become CEO of a company, but you have no experience, this goal might not be practical – at least not yet!
To set realistic goals, use SMART Goal Setting strategies: make sure that your goals are Specific, Measurable, Attainable, Relevant, and Time-bound.
Mistake 2: Focusing on Too Few Areas
Imagine that you've just written your list of goals for the next year. You've committed to increasing your sales by 15 percent, applying for a promotion, and reading one leadership book each month.
Although this is an ambitious but achievable list of goals, there's a potential problem: these goals focus only on your career. You've completely omitted goals from other parts of your life.
Many people focus solely on their work when they set goals. However, you can't neglect activities that bring you joy. Goals like writing a book, competing in an adventure race, or starting a home garden might also be incredibly important for your happiness and well-being.
So, when you set your goals, make sure that you strike the right balance between different areas of your life. And remember that "balance" is different for everyone – use the Wheel of Life tool to understand which areas of your life you need to focus on most.
Mistake 3: Underestimating Completion Time
How often has a task or project taken longer than you thought? Probably more times than you can count! You may also say the same for goals that you've set in the past.
If you don't estimate goal completion time accurately, it can be discouraging when things take longer to achieve than you think they should. This can cause you to give up.
So, use Action Programs and effective scheduling strategies when planning your goals. And always pad your timelines to account for delays and setbacks. If you add extra time into your estimate, you'll feel less pressure to rush and finish by a certain date.
Mistake 4: Not Appreciating Failure
No matter how hard you work, you will fail to achieve goals from time to time. We've all been there, and it isn't fun!
However, your failures are what ultimately determine your character. They also contain lessons that can change your life for the best, if you have the courage to learn from them.
So don't be too upset if you fail to achieve your goals – just take note of where you went wrong and use that knowledge to reach your goals next time around.
Mistake 5: Setting "Other People's Goals"
Some people – family, friends, or even your boss – may want to influence the goals you set. Perhaps they feel that they know what's best for you, or maybe they want you to take a certain path or do certain things.
Clearly, it's important that you have good relationships with these people, and you need to do what your boss asks, within reason.
However, your goals need to be your own – not anybody else's. So be politely assertive, and do what you want to do!
Mistake 6: Not Reviewing Progress
It takes time to accomplish goals. And sometimes it can feel that you aren't making much progress.
This is why it's important to take stock of everything that you've accomplished on a regular basis. Set small sub-goals, celebrate your successes, and analyze what you need to do to keep moving forward. No matter how slow things seem, you probably are making progress!
You can also take this opportunity to update your goals, based on what you've learned. Have your priorities changed? Or do you need to set aside some extra time for a particular goal activity?
Goals are never set in stone, so don't be afraid to amend them if you need to.
Mistake 7: Setting "Negative" Goals
How you think about your goal can influence how you feel about it, and whether you achieve it.
For instance, many people have a goal to "lose weight." However, this goal has a negative connotation; it's focused on what you don't want – your weight. A positive way to reframe this goal is to say you want to "get healthy."
Another example of a negative goal is to "stop staying late at work." A positive way to rephrase this is to "spend more time with family."
Negative goals are emotionally unattractive, which makes it hard to focus on them. Reframe any negative goals so that they sound positive: you may be surprised by the difference this makes!
Mistake 8: Setting Too Many Goals
When you start setting goals, you may see many things that you want to accomplish. So you start setting goals in all areas.
The problem with this is that you have a fixed amount time and energy. If you try to focus on many different goals at once, you can't give individual goals the attention they deserve.
Instead, use the "quality, not quantity" rule when setting goals. Work out the relative importance of everything that you want to accomplish over the next six to twelve months. Then pick no more than, say, three goals to focus on.
Remember, the success of your work towards a goal rests on focusing on just a few things at a time. If you limit the number of goals you're working on, you'll have the time and energy you need to do things really well!
Tip:
A good way to avoid these mistakes and to set goals effectively is to use the Mind Tools Life Plan Workbook. Supported by worksheets and advice, this guides you through a simple, five-step process for setting your goals, and for organizing yourself for success.
Key Points
Living a life without setting goals is like sailing a ship without having planned a course: you're likely to end up somewhere that you wouldn't want to go! This is why you need to set goals to develop yourself and achieve your dreams.
But you need to avoid common mistakes along the way. These can cause you to feel discouraged, question your abilities, or even give up.
The good news is that you're much more likely to accomplish your dreams if you know about these mistakes, and avoid them!
- Michelangelo Buonarroti, Renaissance artist
John is reflecting on the last goal that he set for himself...
Everything started well – he was making progress, he felt great about what he was doing, and he was excited about future possibilities.
But then things unraveled. The goal took longer to complete than he thought it would, and he became discouraged. And, because he didn't stop to look at what he had achieved, he lost his drive and focus. Before he knew it, the goal – and the opportunities it would have brought – were forgotten.
Sound familiar?
In this article, we'll look at some common mistakes that people make when they set goals. Learn how to recognize these mistakes, so that you can avoid making them yourself!
Mistake 1: Setting Unrealistic Goals
When you're exploring possible goals, you need to unleash your imagination and ambition, put your reservations aside, and dream big dreams. However, once you've decided on a goal, make sure that it is realistic, and that you can actually achieve it in the time frame that you have set for yourself.
For instance, if your goal is to run a marathon, it's wildly unrealistic to sign up for one next month, unless you've already done several months of training. Or, if your goal is to become CEO of a company, but you have no experience, this goal might not be practical – at least not yet!
To set realistic goals, use SMART Goal Setting strategies: make sure that your goals are Specific, Measurable, Attainable, Relevant, and Time-bound.
Mistake 2: Focusing on Too Few Areas
Imagine that you've just written your list of goals for the next year. You've committed to increasing your sales by 15 percent, applying for a promotion, and reading one leadership book each month.
Although this is an ambitious but achievable list of goals, there's a potential problem: these goals focus only on your career. You've completely omitted goals from other parts of your life.
Many people focus solely on their work when they set goals. However, you can't neglect activities that bring you joy. Goals like writing a book, competing in an adventure race, or starting a home garden might also be incredibly important for your happiness and well-being.
So, when you set your goals, make sure that you strike the right balance between different areas of your life. And remember that "balance" is different for everyone – use the Wheel of Life tool to understand which areas of your life you need to focus on most.
Mistake 3: Underestimating Completion Time
How often has a task or project taken longer than you thought? Probably more times than you can count! You may also say the same for goals that you've set in the past.
If you don't estimate goal completion time accurately, it can be discouraging when things take longer to achieve than you think they should. This can cause you to give up.
So, use Action Programs and effective scheduling strategies when planning your goals. And always pad your timelines to account for delays and setbacks. If you add extra time into your estimate, you'll feel less pressure to rush and finish by a certain date.
Mistake 4: Not Appreciating Failure
No matter how hard you work, you will fail to achieve goals from time to time. We've all been there, and it isn't fun!
However, your failures are what ultimately determine your character. They also contain lessons that can change your life for the best, if you have the courage to learn from them.
So don't be too upset if you fail to achieve your goals – just take note of where you went wrong and use that knowledge to reach your goals next time around.
Mistake 5: Setting "Other People's Goals"
Some people – family, friends, or even your boss – may want to influence the goals you set. Perhaps they feel that they know what's best for you, or maybe they want you to take a certain path or do certain things.
Clearly, it's important that you have good relationships with these people, and you need to do what your boss asks, within reason.
However, your goals need to be your own – not anybody else's. So be politely assertive, and do what you want to do!
Mistake 6: Not Reviewing Progress
It takes time to accomplish goals. And sometimes it can feel that you aren't making much progress.
This is why it's important to take stock of everything that you've accomplished on a regular basis. Set small sub-goals, celebrate your successes, and analyze what you need to do to keep moving forward. No matter how slow things seem, you probably are making progress!
You can also take this opportunity to update your goals, based on what you've learned. Have your priorities changed? Or do you need to set aside some extra time for a particular goal activity?
Goals are never set in stone, so don't be afraid to amend them if you need to.
Mistake 7: Setting "Negative" Goals
How you think about your goal can influence how you feel about it, and whether you achieve it.
For instance, many people have a goal to "lose weight." However, this goal has a negative connotation; it's focused on what you don't want – your weight. A positive way to reframe this goal is to say you want to "get healthy."
Another example of a negative goal is to "stop staying late at work." A positive way to rephrase this is to "spend more time with family."
Negative goals are emotionally unattractive, which makes it hard to focus on them. Reframe any negative goals so that they sound positive: you may be surprised by the difference this makes!
Mistake 8: Setting Too Many Goals
When you start setting goals, you may see many things that you want to accomplish. So you start setting goals in all areas.
The problem with this is that you have a fixed amount time and energy. If you try to focus on many different goals at once, you can't give individual goals the attention they deserve.
Instead, use the "quality, not quantity" rule when setting goals. Work out the relative importance of everything that you want to accomplish over the next six to twelve months. Then pick no more than, say, three goals to focus on.
Remember, the success of your work towards a goal rests on focusing on just a few things at a time. If you limit the number of goals you're working on, you'll have the time and energy you need to do things really well!
Tip:
A good way to avoid these mistakes and to set goals effectively is to use the Mind Tools Life Plan Workbook. Supported by worksheets and advice, this guides you through a simple, five-step process for setting your goals, and for organizing yourself for success.
Key Points
Living a life without setting goals is like sailing a ship without having planned a course: you're likely to end up somewhere that you wouldn't want to go! This is why you need to set goals to develop yourself and achieve your dreams.
But you need to avoid common mistakes along the way. These can cause you to feel discouraged, question your abilities, or even give up.
The good news is that you're much more likely to accomplish your dreams if you know about these mistakes, and avoid them!
Monday, January 2, 2012
30 Habits That Will Change Your Life
Developing good habits is the basic of personal development and growth. Everything we do is the result of a habit that was previously taught to us. Unfortunately, not all the habits that we have are good, that’s why we are constantly trying to improve.
The following is a list of 30 practical habits that can make a huge difference in your life.
You should treat this list as a reference, and implement just one habit per month. This way you will have the time to fully absorb each of them, while still seeing significant improvements each month.
Health habits
1. Exercise 30 minutes every day. Especially if you don’t do much movement while working, it’s essential that you get some daily exercise. 30 minutes every day are the minimum recommended for optimal health.
2. Eat breakfast every day. Breakfast is the more important meal of the day, yet so many people skip it. Personally, I like to eat a couple of toasts in the morning along with a fruit beverage.
3. Sleep 8 hours. Sleep deprivation is never a good idea. You may think that you are gaining time by sleeping less, when in reality you are only gaining stress and tiredness. 8 hours are a good number of hours for most people, along with an optional 20 minutes nap after lunch.
4. Avoid snacking between meals. Snacking between meals is the best way to gain weight. If you are hungry, eat something concrete. Otherwise don’t. Update: for clarification, I mean don’t eat junk food between meals, but eating real food it’s ok.
5. Eat five portions of fruits and vegetables every day. Our body and brain loves getting vegetables and fruit, so I highly recommend eating as much of them as possible. Five portions is the dose that’s usually recommended by many health associations.
6. Eat fish. Fish is rich of omega 3 and other healthy elements. At least one meal per week of fish should be enough for getting all these nutrients.
7. Drink one glass of water when you wake up. When you wake up, your body is dehydrated and needs liquid. Make the habit of drinking one glass of water after you wake up in the morning. Also, drink more during the day.
8. Avoid soda. Soda is often one of the most unhealthy beverage you can find. Limit your consumption of soda as much as possible and you’re body will be grateful for that.
9. Keep your body clean. I don’t advise spending your day in front of the mirror, but a minimum of personal care does never hurt.
10. If you smoke, stop it. There’s no reason to smoke anymore, and quitting is possible.
11. If you drink, stop it. Same as above. Don’t think that alcohol will solve your problems. It never does. The only exception is one glass of wine per day during meals.
12. Take the stairs. This is just a hack that forces you to do a minimum of exercise. Instead of taking the elevator, take the stairs.
Productivity habits
1. Use an inbox system. Make the habit of keeping track of all the ideas and things that comes to mind. You can use a notebook to do this, and then sync everything on your computer.
2. Prioritize. If you have a list of things to do, where do you start? One way is to prioritize your list. If you are in doubt, ask yourself: “If I could only accomplish one thing today, what would it be?”
3. Plan, but not too much. Planning is important, and you should decide in advance what you are going to do today or this week. However, planning for more than a few weeks is usually inefficient, so I would not worry too much about that.
4. Wake up early. Waking up early in the morning is a great way to gain extra time. I personally like to wake up at 5 am, so that by 9 am I have already accomplished what otherwise would have taken me many days..
5. Check your email only twice per day. Email can easily become an addiction, but it’s usually unnecessary to check it every 10 minutes. Make an effort and check your email only once or twice per day, see if the world will still rotate as before after you try this.
6. Eliminate unimportant tasks. Being busy all day does not mean you are doing important stuff. Eliminate every activity that’s not important, and focus on what really matters.
7. Clean off your desk and room. Having a clear room and desk is important to maintain focus and creativity.
8. Automate. There are a lot of tasks that you need to perform every day or every week. Try to automate them as much as possible.
9. Set strict deadlines. When you do something, decide in advance when you’re going to stop. There’s a rule that states that you will fulfill all the time you have available for completing a task, so make an habit of setting strict deadlines for maximizing your productivity.
10. Take one day off per week. Instead of working every day, take one day off per week (for example sunday) where you are not going to turn on your computer. Use that time for doing recreational activities like going for a walk.
Personal Development habits
1. Read 1 book per week. Reading is a good way to keep your brain active. With just 30 minutes per day you should be able to read one book per week, or more than 50 books per year.
2. Solve puzzles. Quizzes, word games, etc. are all good ways to exercise your brain.
3. Think positively. You are what you think, all the time.
4. Make fast decisions. Instead of thinking for one hour wherever you are going to do something, make your decisions as fast as possible (usually less than 1 minute).
5. Wait before buying. Waiting 48 hours before buying anything is a tremendous money saver, try it.
6. Meditate 30 minutes per day. A great way to gain clearness and peace is through meditation. 30 minutes are not a lot, but enough to get you started with meditation.
Career habits
1. Start a blog. Blogging is one of the best way to put your word out. It doesn’t have to be around a specific topic, even a personal blog will do.
2. Build a portfolio. If your job is creating stuff, building a portfolio is a great way to show what you are capable of. You can also contribute stuff for free if that applies to your work.
The following is a list of 30 practical habits that can make a huge difference in your life.
You should treat this list as a reference, and implement just one habit per month. This way you will have the time to fully absorb each of them, while still seeing significant improvements each month.
Health habits
1. Exercise 30 minutes every day. Especially if you don’t do much movement while working, it’s essential that you get some daily exercise. 30 minutes every day are the minimum recommended for optimal health.
2. Eat breakfast every day. Breakfast is the more important meal of the day, yet so many people skip it. Personally, I like to eat a couple of toasts in the morning along with a fruit beverage.
3. Sleep 8 hours. Sleep deprivation is never a good idea. You may think that you are gaining time by sleeping less, when in reality you are only gaining stress and tiredness. 8 hours are a good number of hours for most people, along with an optional 20 minutes nap after lunch.
4. Avoid snacking between meals. Snacking between meals is the best way to gain weight. If you are hungry, eat something concrete. Otherwise don’t. Update: for clarification, I mean don’t eat junk food between meals, but eating real food it’s ok.
5. Eat five portions of fruits and vegetables every day. Our body and brain loves getting vegetables and fruit, so I highly recommend eating as much of them as possible. Five portions is the dose that’s usually recommended by many health associations.
6. Eat fish. Fish is rich of omega 3 and other healthy elements. At least one meal per week of fish should be enough for getting all these nutrients.
7. Drink one glass of water when you wake up. When you wake up, your body is dehydrated and needs liquid. Make the habit of drinking one glass of water after you wake up in the morning. Also, drink more during the day.
8. Avoid soda. Soda is often one of the most unhealthy beverage you can find. Limit your consumption of soda as much as possible and you’re body will be grateful for that.
9. Keep your body clean. I don’t advise spending your day in front of the mirror, but a minimum of personal care does never hurt.
10. If you smoke, stop it. There’s no reason to smoke anymore, and quitting is possible.
11. If you drink, stop it. Same as above. Don’t think that alcohol will solve your problems. It never does. The only exception is one glass of wine per day during meals.
12. Take the stairs. This is just a hack that forces you to do a minimum of exercise. Instead of taking the elevator, take the stairs.
Productivity habits
1. Use an inbox system. Make the habit of keeping track of all the ideas and things that comes to mind. You can use a notebook to do this, and then sync everything on your computer.
2. Prioritize. If you have a list of things to do, where do you start? One way is to prioritize your list. If you are in doubt, ask yourself: “If I could only accomplish one thing today, what would it be?”
3. Plan, but not too much. Planning is important, and you should decide in advance what you are going to do today or this week. However, planning for more than a few weeks is usually inefficient, so I would not worry too much about that.
4. Wake up early. Waking up early in the morning is a great way to gain extra time. I personally like to wake up at 5 am, so that by 9 am I have already accomplished what otherwise would have taken me many days..
5. Check your email only twice per day. Email can easily become an addiction, but it’s usually unnecessary to check it every 10 minutes. Make an effort and check your email only once or twice per day, see if the world will still rotate as before after you try this.
6. Eliminate unimportant tasks. Being busy all day does not mean you are doing important stuff. Eliminate every activity that’s not important, and focus on what really matters.
7. Clean off your desk and room. Having a clear room and desk is important to maintain focus and creativity.
8. Automate. There are a lot of tasks that you need to perform every day or every week. Try to automate them as much as possible.
9. Set strict deadlines. When you do something, decide in advance when you’re going to stop. There’s a rule that states that you will fulfill all the time you have available for completing a task, so make an habit of setting strict deadlines for maximizing your productivity.
10. Take one day off per week. Instead of working every day, take one day off per week (for example sunday) where you are not going to turn on your computer. Use that time for doing recreational activities like going for a walk.
Personal Development habits
1. Read 1 book per week. Reading is a good way to keep your brain active. With just 30 minutes per day you should be able to read one book per week, or more than 50 books per year.
2. Solve puzzles. Quizzes, word games, etc. are all good ways to exercise your brain.
3. Think positively. You are what you think, all the time.
4. Make fast decisions. Instead of thinking for one hour wherever you are going to do something, make your decisions as fast as possible (usually less than 1 minute).
5. Wait before buying. Waiting 48 hours before buying anything is a tremendous money saver, try it.
6. Meditate 30 minutes per day. A great way to gain clearness and peace is through meditation. 30 minutes are not a lot, but enough to get you started with meditation.
Career habits
1. Start a blog. Blogging is one of the best way to put your word out. It doesn’t have to be around a specific topic, even a personal blog will do.
2. Build a portfolio. If your job is creating stuff, building a portfolio is a great way to show what you are capable of. You can also contribute stuff for free if that applies to your work.
Monday, December 19, 2011
This One Leadership Quality Will Make or Break You
One of the most often overlooked aspects of leadership is the need for pursuit. Great leaders are never satisfied with traditional practice, static thinking, conventional wisdom, or common performance. In fact, the best leaders are simply uncomfortable with anything that embraces the status quo. Leadership is pursuit – pursuit of excellence, of elegance, of truth, of what’s next, of what if, of change, of value, of results, of relationships, of service, of knowledge, and of something bigger than themselves. In the text that follows I’ll examine the value of being a pursuer…
Here’s the thing – pursuit leads to attainment. What you pursue will determine the paths you travel, the people you associate with, the character you develop, and ultimately, what you do or don’t achieve. Having a mindset focused on pursuit is so critical to leadership that lacking this one quality can sentence you to mediocrity or even obsolescence. The manner, method, and motivation behind any pursuit is what sets truly great leaders apart from the masses. If you want to become a great leader, become a great pursuer.
A failure to embrace pursuit is to cede opportunity to others. A leader’s failure to pursue clarity leaves them amidst the fog. Their failure to pursue creativity relegates them to the routine and mundane. Their failure to pursue talent sentences them to a world of isolation. Their failure to pursue change approves apathy. Their failure to pursue wisdom and discernment subjects them to distraction and folly. Their failure to pursue character leaves a question mark on their integrity. Let me put this as simply as I can – you cannot attain what you do not pursue.
Smart leaders understand it’s not just enough to pursue, but pursuit must be intentional, focused, consistent, aggressive, and unyielding. You must pursue the right things, for the right reasons, and at the right times. Perhaps most of all, the best forms of pursuit enlist others in the chase. Pursuit in its purest form is highly collaborative, very inclusive and easily transferable. Pursuit operates at greatest strength when it leverages velocity and scale.
I also want to caution you against trivial pursuits – don’t confuse pursuit with simple goal setting. Outcomes are clearly important, but as a leader, it’s what happens after the outcome that you need to be in pursuit of. Pursue discovery, seek dissenting opinions, develop your ability unlearn by embracing how much you don’t know, and find the kind of vision that truly does see around corners. Don’t use your pursuits to shift paradigms, pursue breaking them. Knowing what not to pursue is just as important as knowing what to pursue.
It’s important to keep in mind that nothing tells the world more about a leader than what or who they pursue – that which you pursue is that which you value. If you message to your organization you value talent, but don’t treat people well and don’t spend time developing the talent around you, then I would suggest you value rhetoric more than talent. Put simply, you can wax eloquent all you like, but your actions will ultimately reveal what you truly value.
Lastly, the best leaders pursue being better leaders. They know to fail in this pursuit is nothing short of a guarantee they’ll be replaced by those who don’t. All leaders would be well served to go back to school on what I refer to as the science of pursuitology.
What’s been the best thing you’ve pursued? What pursuit has led you astray. Thoughts?
Here’s the thing – pursuit leads to attainment. What you pursue will determine the paths you travel, the people you associate with, the character you develop, and ultimately, what you do or don’t achieve. Having a mindset focused on pursuit is so critical to leadership that lacking this one quality can sentence you to mediocrity or even obsolescence. The manner, method, and motivation behind any pursuit is what sets truly great leaders apart from the masses. If you want to become a great leader, become a great pursuer.
A failure to embrace pursuit is to cede opportunity to others. A leader’s failure to pursue clarity leaves them amidst the fog. Their failure to pursue creativity relegates them to the routine and mundane. Their failure to pursue talent sentences them to a world of isolation. Their failure to pursue change approves apathy. Their failure to pursue wisdom and discernment subjects them to distraction and folly. Their failure to pursue character leaves a question mark on their integrity. Let me put this as simply as I can – you cannot attain what you do not pursue.
Smart leaders understand it’s not just enough to pursue, but pursuit must be intentional, focused, consistent, aggressive, and unyielding. You must pursue the right things, for the right reasons, and at the right times. Perhaps most of all, the best forms of pursuit enlist others in the chase. Pursuit in its purest form is highly collaborative, very inclusive and easily transferable. Pursuit operates at greatest strength when it leverages velocity and scale.
I also want to caution you against trivial pursuits – don’t confuse pursuit with simple goal setting. Outcomes are clearly important, but as a leader, it’s what happens after the outcome that you need to be in pursuit of. Pursue discovery, seek dissenting opinions, develop your ability unlearn by embracing how much you don’t know, and find the kind of vision that truly does see around corners. Don’t use your pursuits to shift paradigms, pursue breaking them. Knowing what not to pursue is just as important as knowing what to pursue.
It’s important to keep in mind that nothing tells the world more about a leader than what or who they pursue – that which you pursue is that which you value. If you message to your organization you value talent, but don’t treat people well and don’t spend time developing the talent around you, then I would suggest you value rhetoric more than talent. Put simply, you can wax eloquent all you like, but your actions will ultimately reveal what you truly value.
Lastly, the best leaders pursue being better leaders. They know to fail in this pursuit is nothing short of a guarantee they’ll be replaced by those who don’t. All leaders would be well served to go back to school on what I refer to as the science of pursuitology.
What’s been the best thing you’ve pursued? What pursuit has led you astray. Thoughts?
Friday, December 9, 2011
2K Millennium And The Nets Team Up For The 2011-2012 Season
2K MILLENNIUM and the Nets have agreed to a deal that would put the elite marketing firm as a distributor of game day tickets for the 2011-2012 season. Amongst other major news today, Dwight Howard has requested a trade to the Nets and it could go down as early as Friday December 9th 2011, according to a report.
Hoping to team with Deron Williams in a big market, Howard informed the Magic about his desire to be traded Friday - the same day training camp opened, ESPN reported.
Howard and Williams engaged in talks during the lockout about teaming up. There's a mutual desire to play together, Williams said, and the Nets could have the pieces and cap space to pull it off.
The move would transform the Nets into instant title contenders less than a year ahead of their move to Brooklyn, supplanting the Knicks in terms of core talent and excitement. This trade could make the Nets a big winner.
But the ultimate winner seems to be 2K MILLENNIUM; the leader in sports and entertainment marketing for sports teams in the tri-state area. Why? 2K MILLENNIUM executes face to face marketing for the Nets and sales are projected to be up in a big way especially after all the attention that has come over the trade rumors and player acquisitions. 2K MILLENNIUM focuses on creating a win-win-win strategy because, there is no front or back end cost to the client, the customer gets a great deal on the clients' services, and the marketing firm keeps the revenue generated from sales.
With game day tickets in hand for the the up coming battle of the Atlanta Hawks and Deron Williams lead Nets, this December 27th 2011 (Prudential Center, Newark NJ); 2K MILLENNIUM is in prime position to experience continued success as they execute their marketing efforts for the Nets.
2K Millennium has been servicing a variety of clients in the sports and entertainment industries. 2K Millennium pride themselves on developing and executing personalized promotions designed to raise client awareness in the community and drive new business through their clients' doors. Clients turn to 2K Millennium for their sales and marketing needs due to their ability to produce results in a way that is impossible for their clients to duplicate themselves. The amount of time, money and resources necessary to develop an in-house sales and marketing department equal to 2K Millennium is simply not an investment their clients find realistic.
Hoping to team with Deron Williams in a big market, Howard informed the Magic about his desire to be traded Friday - the same day training camp opened, ESPN reported.
Howard and Williams engaged in talks during the lockout about teaming up. There's a mutual desire to play together, Williams said, and the Nets could have the pieces and cap space to pull it off.
The move would transform the Nets into instant title contenders less than a year ahead of their move to Brooklyn, supplanting the Knicks in terms of core talent and excitement. This trade could make the Nets a big winner.
But the ultimate winner seems to be 2K MILLENNIUM; the leader in sports and entertainment marketing for sports teams in the tri-state area. Why? 2K MILLENNIUM executes face to face marketing for the Nets and sales are projected to be up in a big way especially after all the attention that has come over the trade rumors and player acquisitions. 2K MILLENNIUM focuses on creating a win-win-win strategy because, there is no front or back end cost to the client, the customer gets a great deal on the clients' services, and the marketing firm keeps the revenue generated from sales.
With game day tickets in hand for the the up coming battle of the Atlanta Hawks and Deron Williams lead Nets, this December 27th 2011 (Prudential Center, Newark NJ); 2K MILLENNIUM is in prime position to experience continued success as they execute their marketing efforts for the Nets.
2K Millennium has been servicing a variety of clients in the sports and entertainment industries. 2K Millennium pride themselves on developing and executing personalized promotions designed to raise client awareness in the community and drive new business through their clients' doors. Clients turn to 2K Millennium for their sales and marketing needs due to their ability to produce results in a way that is impossible for their clients to duplicate themselves. The amount of time, money and resources necessary to develop an in-house sales and marketing department equal to 2K Millennium is simply not an investment their clients find realistic.
Tuesday, December 6, 2011
2K Millennium Provides Opportunity and Internships For Recent College Graduates
For recent college graduates, hopes are dashed and dreams deferred as they struggle to kick off a career amidst the storm Americans call the economy. Understanding that the addition of jobs will give impetus to the economy, 2K MILLENNIUM recently announced that they will offer several internships to qualifying college graduates to help them gain hands on experience in the marketing and promotional advertising field. Not only will they familiarize themselves with the various approaches to marketing and know how, but also interns will learn skills applicable to every career they may pursue in the future.
"An intern's capacity to work independently or on a team widens--skill sets that every employer seeks in a candidate. More importantly, they gain invaluable leadership experience," notes Adam Targan, one of 2K MILLENNIUM's top Account Executives. "We're really looking for a candidate with an entrepreneurial spirit--someone who will go above and beyond to get the job done on time. Here at 2K MILLENNIUM, we work on several campaigns simultaneously, and we see to it that the client gets exactly what they want--results. It is essential that we find someone who has that excellent work ethic and awesome attitude," adds Keith Cherney, another top Account Executive for 2K MILLENNIUM's Promotional Advertising Department.
2K MILLENNIUM will present several college graduates with the opportunity to be a part of an exciting and energetic environment and see firsthand 2K MILLENNIUM's unique grassroots approach to marketing—the same method that has garnered them a little over one hundred clients within a two-year period. Interns will learn how to represent 2K MILLENNIUM's clients on a daily basis, and they will get a balanced dose of both sales and marketing. In the past two years, 2K MILLENNIUM has been inundated with resumes from college graduates. 2K MILLENNIUM's hiring managers make it a point to meet with all applicants, however only a small number will be selected from that large pool of candidates. "These are recent college grads--we understand they may not have much experience, so we look for people skills. In marketing, it's all about excellent people skills. Add to that an amazing work ethic, attitude, and leadership potential, and you've got our perfect candidate," states Said Gaida, an Assistant Director.
2K MILLENNIUM is the leading marketing firm for sports and entertainment businesses, and they spearhead campaigns for clients all throughout the New Jersey/New York area. They employ a unique grassroots approach that has not once failed their clients, and is also the same reason why more clients are added each month. This continuous addition of clients is largely the reason why 2K MILLENNIUM is one of the few companies that have bucked the trend of layoffs ever since the economic downturn. With more than one hundred clients and five promotions to managerial positions, 2K MILLENNIUM started off 2011 with a bang, and will continue ahead with the same momentum.
2K Millennium has been servicing a variety of clients in the sports and entertainment industries. 2K Millennium prides Itself on developing and executing personalized promotions designed to raise client awareness in the community and drive new business through clients' doors. Clients turn to 2K Millennium for their sales and marketing needs due to their ability to produce results in a way that is impossible for their clients to duplicate themselves. The amount of time, money and resources necessary to develop an in-house sales and marketing department equal to 2K Millennium is simply not an investment our clients find realistic.
"An intern's capacity to work independently or on a team widens--skill sets that every employer seeks in a candidate. More importantly, they gain invaluable leadership experience," notes Adam Targan, one of 2K MILLENNIUM's top Account Executives. "We're really looking for a candidate with an entrepreneurial spirit--someone who will go above and beyond to get the job done on time. Here at 2K MILLENNIUM, we work on several campaigns simultaneously, and we see to it that the client gets exactly what they want--results. It is essential that we find someone who has that excellent work ethic and awesome attitude," adds Keith Cherney, another top Account Executive for 2K MILLENNIUM's Promotional Advertising Department.
2K MILLENNIUM will present several college graduates with the opportunity to be a part of an exciting and energetic environment and see firsthand 2K MILLENNIUM's unique grassroots approach to marketing—the same method that has garnered them a little over one hundred clients within a two-year period. Interns will learn how to represent 2K MILLENNIUM's clients on a daily basis, and they will get a balanced dose of both sales and marketing. In the past two years, 2K MILLENNIUM has been inundated with resumes from college graduates. 2K MILLENNIUM's hiring managers make it a point to meet with all applicants, however only a small number will be selected from that large pool of candidates. "These are recent college grads--we understand they may not have much experience, so we look for people skills. In marketing, it's all about excellent people skills. Add to that an amazing work ethic, attitude, and leadership potential, and you've got our perfect candidate," states Said Gaida, an Assistant Director.
2K MILLENNIUM is the leading marketing firm for sports and entertainment businesses, and they spearhead campaigns for clients all throughout the New Jersey/New York area. They employ a unique grassroots approach that has not once failed their clients, and is also the same reason why more clients are added each month. This continuous addition of clients is largely the reason why 2K MILLENNIUM is one of the few companies that have bucked the trend of layoffs ever since the economic downturn. With more than one hundred clients and five promotions to managerial positions, 2K MILLENNIUM started off 2011 with a bang, and will continue ahead with the same momentum.
2K Millennium has been servicing a variety of clients in the sports and entertainment industries. 2K Millennium prides Itself on developing and executing personalized promotions designed to raise client awareness in the community and drive new business through clients' doors. Clients turn to 2K Millennium for their sales and marketing needs due to their ability to produce results in a way that is impossible for their clients to duplicate themselves. The amount of time, money and resources necessary to develop an in-house sales and marketing department equal to 2K Millennium is simply not an investment our clients find realistic.
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